Advertising and Mass Awareness

Table of Contents Introduction The Past The Present The Future of Advertising Conclusion Works Cited Introduction Advertising can be defined as a kind of commercial mass communication intended to advance the sale of goods and services. It can as well be viewed as a message designed by an organization or an individual to encourage members of the public to adopt a certain policy (Louw 14). Advertising We will write a custom research paper sample on Advertising and Mass Awareness specifically for you for only $16.05 $11/page Learn More From the definition, it is eminent that advertising can be viewed from various viewpoints. However, the main aim of advertising is to increase a company’s sales of goods and services. Advertising is a common phenomenon in the contemporary world, having started many years ago when individuals wanted to improve the image of their organizations or their life styles. In the 20th century, advertising turned out to be a reliable source of expanding the operations of an organization, as well as increasing the popularity of individuals during campaigns. Some of the media such as newspapers, TV, mails, magazines and the internet became some of the important mediums used by organizations and political leaders to convince members of the public to endorse their ideologies. Advertising has always been utilized to distribute information to consumers, even though it has both negative and positive impacts. Advertising can be used to persuade people to engage in unhealthy actions such as smoking or drinking, which are proved harmful to individual health. As globalization was witnessed in the mid 20th century, people had to advertise their goods, agendas and ideologies in order to match increasing competition in the world (Kleppner 23). During the Cold War, the two superpowers utilized advertising to convince the global public to accept their ideologies. Advertising has grown with time meaning that it keeps on changing. The Past In the 1950s, the advertising industry flourished owing to the availability of communication mediums such as TV sets, radio and many others. A single sponsor mainly funded many programs in the TV and Radios. People respected TV’s adverts after realizing that they could influence an individual’s choice of a product or idea. Consequently, the adverts that were previously considered cheap became expensive to an extent that only big corporations and prominent individuals would afford. Moreover, the lengths of adverts became shorter because there were many people wishing to advertise their goods and services via the same media. Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since it was the main channel of advertising, various individuals purchased the TV sets in 1960s and 1970s in order to access important information from political leaders and businessp ersons (Horkheimer 12). In 1980s, there were further developments when there were additional cable TV, which gave rise to ESPN, CNN and MTV. At this time, there were changes in the advertising industry whereby commercials turned out to be less real and fantastic (Habermas 31). Companies went ahead to convince the public to consume their products or services without considering health concerns. For instance, the Coca-Cola Company encouraged people to consume its drinks without revealing the contents. Scholars at the time were keen to criticize the commercial adverts because people could consume substandard products only because they are advertised in the TV (Lears 54). Some believed that all products were the same, only that they are packaged differently to confuse the consumer. For instance, General Mills Company produced more than 65 different cereals. The company could advertise the products differently hence confusing the consumer to believe that the products are made different ly, with different ingredients. Critics argued that commercial adverts only encouraged the public to consume goods and services according to the adverts. People believed that advertising could solve their consumption needs, which was a false perception (Achbar 21). The Present In the 21st century, advertising is a big business because each company and corporate organization aims at promoting its image through advertising. In 2001 for instance, $18.6 billion were spent on TV advertising in the US alone (Cook 43). In 2002, the US agency on communication reported that $41 billion was spent on broadcast advertising (Graydon 45). This shows how advertising has grown over the years to surpass the expectations of many. Currently, other forms of advertising such as the internet are slowly overtaking traditional forms of advertising such as TV and radio advertising. This is mainly because of the change in technology whereby the consumer is believed to be using the internet frequently, as o pposed to listening or watching the radio and the TV respectively. Digital signage is the main mass media owing to its capability to reach a huge number of consumers at a reduced fee. Furthermore, the company can easily track the progress and the effectiveness of the advert. Advertising We will write a custom research paper sample on Advertising and Mass Awareness specifically for you for only $16.05 $11/page Learn More Due to technology, it is possible in the contemporary world to control the information meant for consumers easily, which would enable the sender to reach the target at a convenient time. The supermarkets are successfully using digital signage to advertise their products. Furthermore, the use of World Wide Web is overtaking the use of traditional mediums of advertising. Individuals are using social sites such as Face book and Twitter during campaigns to popularize their political parties, as well as services. The sites are effective beca use they attract a large audience, especially the youths who are very important in any political process. The Future of Advertising Niche Marketing whereby individuals would be targeting specific regions or audience, owing to increased competition and increased uncertainties in business, would characterize future advertising. Through niche marketing, advertisers would be able to reach many people because this form of advertising would be targeting only a few individuals who would be showing potential interest to consume the goods or services of a particular company. In the past, the aim of many companies was to produce goods in mass and advertise the same goods to the entire public. This system had several shortcomings because the advertiser would not track the usage of the good or service, the profiles of customers could not be established and it consumed many resources and time. Niche marketing is more efficient because it offers advertisers with a chance to define the market cl early. This would help them to come up with adverts that suit a particular market. In other words, niche marketing aims at changing the attitude of the consumer from being reactive to becoming proactive. In future, research would determine the effectiveness of any commercial advert. For any company to attempt to advertise its goods or service, it would first conduct a pre-test research to establish its effectiveness. This would be aimed at reducing the costs because some goods and services might be advertised but their sales would not increase. This is always considered a loss to a firm. From the above analysis, it is true that advertising has undergone various stages, depending on the development of technology. Advertising depends on technology meaning that it changes with the changes in technology. Before the internet age, the TV was the main medium of distributing information.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion From the above analysis, it can be concluded that advertising is an important aspect in human life since it contributes to improvement of living standards. Advertising is known for shaping the way people interact, as well as creating mass awareness. As far as its development is concerned, the earlier advertisement channel was mainly the television, radio and the newspaper. Currently, advertisement depends on the internet as the major channel of passing information. Unlike in the past where producers of goods and services would produce in mass and advertisement later, the current producer targets specific markets based on advertisement response. In future, advertisement is projected to improve whereby producers would employ niche marketing. Works Cited Achbar, Mark. Manufacturing consent: Noam Chomsky and the media: the companion book to the award-winning film by Peter Wintonick and Mark Achbar. New York: Black Rose Books, 1994. Print. Cook, Guy. The Discourse of Advertis ing. London: Routledge, 2001. Print. Graydon, Shari. Made You Look – How Advertising Works and Why You Should Know. Toronto: Annick Press, 2003. Print. Habermas, JÃ ¼rgen. The Structural Transformation of the Public Sphere: an Inquiry into a Category of Bourgeois Society. Cambridge: MIT Press, 1989. Print. Horkheimer, Max. Dialectic of Enlightenment. London: Allen Lane, 1973. Print. Kleppner, Otto. Advertising Procedure. Englewood Cliffs: Prentice Hall, 1966. Print. Lears, Jackson. Fables of Abundance: A Cultural History of Advertising in America. New York: Basic Books, 1995. Print. Louw, Eric. The Media and Cultural Production. London: Sage Publications, 2001. Print. This research paper on Advertising and Mass Awareness was written and submitted by user Elian M. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Burning through money Essays

Burning through money Essays Burning through money Essay Burning through money Essay The debater uses statements to arouse commiseration in the readers ( †¦each of those cuts hurt. striping seniors. for illustration. of their full portion of tenants assistance†¦ ) to do them believe that the author’s place is the right 1. Despite the about inexplicable budget job. ( governor ) said. California won’t have to scant on contending fires because of a $ 1. 7-billion modesty built into the budget for precisely this sort of emergency†¦ Schwarzenegger built this year’s modesty on cuts from the general fund. Each of those cuts hurt. striping seniors. for illustration. of their full portion of tenants aid and maintaining counties from being able to prove H2O quality at beaches. Argument in Standard Form P1. This year’s modesty is built on cuts from general signifier. P2. Those cuts made the province bound other disbursals. So. there is still shortage in the state’s budget. and Californians should worry about it. Name of the Fallacy: Scare Tactics Definition: an irrelevant menace of injury to progress one’s decision. Explanation: This statement tries to convert the reader to back up the arguer’s place that the lone manner to restrict budget cuts is increasing revenue enhancements. depicting chilling options to this determination ( ( Cuts ) can be avoided merely by raising revenue enhancements - or by go forthing the province unprepared for an temblor. terrorist onslaught or more fires ) The province now faces deeper and more cardinal cuts. They can be avoided merely by raising revenue enhancements - or by go forthing the province unprepared for an temblor. terrorist onslaught or more fires. Argument in Standard Form P1. The province now faces cuts. P2. They can be avoided by raising revenue enhancements. So. revenue enhancements should be raised in order to avoid budget cuts. Article 2 – Hands-free: no less clang. but more hard currency Name of the statement: Ad Hominem – Attacking the Motive Definition: An onslaught on the beginning of an statement instead than on the statement itself. An effort to sabotage a instance by proposing that its debater merely advances it out of her self-interest Explanation: The debater tries to convert reader that the determination made by California’s authorities to censor drivers speaking handheld phones was incorrect by presuming that the motivation for this determination was to raise budgets by ticketing the drivers California’s new jurisprudence coercing automobilists to utilize hands-free devices has resulted in tonss of new authorities gross from 5. 634 traffic tickets written in four months in Orange. San Diego and parts of Riverside and Imperial counties. At $ 90 a dad after added appraisals. possibly that was the intended consequence . Argument in Standard Form P1. 5. 634 traffic tickets were written in four months in Orange. San Diego and parts of Riverside and Imperial counties. P2. Each ticket brings the authorities $ 90 So. the government’s gross has been raised after accepting the jurisprudence. Name of the Fallacy: Inappropriate Appeal to Authority Definition: An authorization is cited as support for a decision. but the authorization does non hold expertness in the country or is someway non dependable. Explanation: The writer cites psychological science professor David Strayer ( ` [ D ] rending while speaking on a cell phone is every bit bad as. or possibly worse. than driving rummy. ) . The comparing between rummy drive and utilizing phones while driving is the professor’s personal sentiment. no consequences of survey or research on this subject provided. ` [ D ] rending while speaking on a cell phone is every bit bad as. or possibly worse. than driving rummy. which is wholly unacceptable and can non be tolerated by society. ` wrote the studys lead writer. psychological science professor David Strayer. He wants all phone usage banned in vehicles. Argument in Standard Form P1. Professor David Strayer wants all phone usage banned in vehicles P2. He thinks that speaking on a cell phone is every bit bad as. or possibly worse. than driving rummy. So. professor’s Strayer’s sentiment is that phone usage should be banned in vehicles. Article 3 – Agbonlahor should either stand up to Barton or halt bleating Name of the Fallacy: Ad Hominem- Personal Attack Definition: An onslaught on the beginning of an statement instead than on the statement itself. Geting person to accept a decision by verbally mistreating an opposition. Explanation: The debater abuses Gabriel Agbonlahor by naming him a sap to convert the reader Joey Barton does non hold to apologise to him for their bicker Gabriel Agbonlahor is a sap if he thinks Joey Barton is traveling to apologise to him for their recent bicker. The Aston Villa striker’s quarrel with the Newcastle hood led to rumor that he had been racially abused. But Agbonlahor didn’t want to do a ailment and neither did his nine. The FA were forced to drop a proposed probe and Barton denied the allegation. The decision had to be that nil untoward was said – so what has Barton got to state sorry for? Argument in Standard Form P1: Agbonlahor’s quarrel with Barton led to rumor that Agbonlahor had been racially abused P2: Agbonlahor didn’t make a ailment and neither did his nine P3: The FA were forced to drop a proposed probe. Barton has got nil to state sorry for as there is no official ailment. Name of the Fallacy: False Options Definition: Falsely limits picks to two. when in fact there are more. One of the options is normally preferred by the debater. Explanation: The writer insists that Agbonlahor has either do a ailment. or halt demanding apology from Barton. restricting solutions of the incidents to two. while in fact there are more of them. Hatchet Man is no vindicator for the inmate. far from it. but if Agbonlahor thinks something inappropriate was said he has to do his instance and allow the governments decide. Claiming afterwards that Barton’s had adequate bad imperativeness so I decided to go forth it. ’ but that he would take an apology is a coward’s manner out. Agbonlahor should either stand up against something he thinks is incorrect. or halt bleating. He can’t have it both ways . Argument in Standard Form P1. One of the ways to work out the incident is doing the instance and allowing the governments decide. P2: Hatchet Man is no vindicator for the inmate Agbonlahor should do a ailment in order to acquire apologies from Barton.

Policy Report Research Paper Example | Topics and Well Written Essays - 750 words

Policy Report - Research Paper Example The agreement was initiated in the year 1994 comprising of complex principles as well as lengthy documents. Altogether, the principles have been documented in eight sections, 22 chapters and nearly 2000 pages. It generally sets rules for international trade as well as investment between Canada, the United States as well as Mexico (USDA, 2004). The major issues associated with NAFTA can be identified with reference to various occasions. For instance, since the agreement has been signed, a substantial deficit became gradually apparent between the three nations leading towards dislocation of resources. Furthermore, the manufacturing sector also had to witness a decline that endorsed numerous US jobs. Besides, it was observed that most of the US companies re-established their manufacturing units to Mexico at the cost of many US jobs. To mitigate such consequential effects, countries attempted to impose threat related to the re-establishment of businesses to squeeze concessions in wages and thus attain greater benefits (Office of United States Trade Representative, 2012). There are numerous parties who have been involved in resolving the issues at NAFTA including the Mexican economy, multinational companies based on any of the three countries (i.e. Mexico, Canada and United States) and US Federal Government acting as a combined decision maker bloc of Canada and the United States of America. These three parties play a vital role in assisting United States at minimising the trade deficit which was initially observed in the international trade affairs between the allied nations. The other parties involved in this process include the US companies who must have the capability to compete on the world stage, socially conscious as well as responsible organisations that are sponsoring training programs (Office of United States Trade